The roots of Arumaa lie in the Indian craft, which has been a rich reservoir of talents and traditions. Our boutique derives its name from our mother, Aruna. What began as a joint venture between three sisters, Dimple Pratik Kadakia, Jigna Anil Shah, and Kanan Asher, went on to become a silent revolution that aims at reviving the long-forgotten art and tradition of our soil. We want to bring these heritage craft practices around contemporary cuts, right to your doorstep.
We at Arumaa specialise in the field of contemporary wear with a touch of tradition. Along with bringing in the contemporary styles for the urban women, we believe in promoting local artisans, as we feel that fashion is inclusive and for all.